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Research papers

Ideas for business

The paper considers the use of Creative Idea Generation techniques with business respondents, in both group discussions and individual interviews, with particular reference to employee research conducted across six countries for BT, the United...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Mary Bard
November 28, 2004
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Citation

Bard, M. (2004a, November 28). Ideas for business. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/ideas-for-business